Main store listing
Make a great first impression on potential users with a strong Google Play Store Listing
Go to Play ConsoleIncrease discoverability
Help users find your app by including relevant terms and helpful descriptions
Attract users with visuals
Use graphics and video to give users a sense of your unique app or game experience
Target your listings
Create up to 50 custom Store Listings to appeal to user segments
Best practices
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Localise your Store Listing in all the languages that your app supports with our translations services
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Create up to 50 custom Store Listings to target specific countries and user segments
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You can show a specific Store Listing to users who visit via a unique custom Store Listing URL. This can be an effective way to showcase relevant features about your app depending on where your users visited your Store Listing from
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Build excitement for your app by publishing a Store Listing before you launch with pre-registration
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Add full-screen portrait videos to your store listing to create a more immersive user experience.
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Manage your store listing assets more efficiently using the asset library, with easy editing, tagging and Google Drive integration.
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Track user behaviour through store listing open metrics to better understand how visitors move from viewing your listing to installing your app.
Find out more
Manage graphics, screenshots and video
Refer to our store listing requirements and best practices as you bring together your listing assets
Improve your app quality and discovery on Google Play
Check out our updated guidance for Store Listing preview assets
Create custom Store Listings
Use custom Store Listings to present your app’s features in ways that are relevant to users in different countries
Manage your Store Listing
Learn how to make the most of your Store Listing in this on-demand course
SGN games increases conversions using Store Listing Experiments
Watch videoMore on growing your audience
Accelerate your user growth with our reporting and optimisation tools, including unique market insights exclusive to Google Play
Learn more
Try Store Listings
Make a great first impression on potential users with a strong Google Play Store Listing