Google Play Games Level Up is an all-in-one toolkit designed to recognise and reward great gaming experiences, providing you with powerful tools and promotional opportunities to drive business growth for your game.
The Level Up programme is open to all games* and includes access to programme benefits for games that offer a great experience – player continuity, rewarding player journeys and cross-device gameplay. Games can remain in the programme and maximise benefits by meeting the user experience guidelines by each programme milestone.
Player expectations and developer needs are always evolving, and the programme is designed to evolve with them. User experience guidelines and benefits may be updated over time.
Games that are part of the Level Up programme can access a suite of benefits to accelerate business growth. This includes a new space to engage with players, access to content tools in Play Console and enhanced discovery opportunities through editorial surfaces on the Play Store.
The You tab is a new personalised destination in the Play Store where players can view content and rewards from games that they've recently played, all in one dedicated place. And it's designed to help you showcase your latest events, offers and updates.
The programme offers enhanced discovery opportunities across the Play Store. This means more opportunities for featuring, Play Points promotions and being recommended in editorial surfaces such as the Games home and Play Points home.
To help you make the right decisions to grow your game, we're adding more advanced reporting in Play Console. From player acquisition to long-term engagement and monetisation, you can optimise strategies with greater confidence.
The foundation of this programme is a shared commitment to provide a great gaming experience for players. To deliver on this, we've established user experience guidelines. To take full advantage of the programme and all of its benefits, make sure that your game meets the user experience guidelines by each programme milestone date.
Enable players to switch devices and continue their game without missing a beat, while syncing progress and rewards to their gamer profile seamlessly.
Create engaging experiences with tailored achievements and milestones throughout the lifetime of your game.
Make it easy for players to enjoy your game on any device with controller, keyboard and mouse support to maximise your game’s reach on all devices, including attachable mobile controllers and Android XR.
Games can stay enrolled in the Level Up programme and maximise benefits by meeting the user experience guidelines by each programme milestone.
