Magenta Ad Platform Choices

PushSpring, Inc.

About this app

The Magenta Advertising Platform is the first fully transparent, AD ID-based data marketplace enabling marketers to create scalable custom audiences for targeting.

Using this app, you can see who, what, and how data has been collected about you. Additionally, you can request to not sell data about your device or delete all known data about your device from companies participating in the Magenta Advertising Platform.

Ratings and reviews

4 stars because, maybe, it does what it says (lets you opt out of creepy tracking by carrier). Of course you can't actually verify that, and have to trust that creepy tracker isn't creeping. Negative 99 stars. Because it is offensive that this could even be necessary to opt out of something that should be illegal to start with. Sadly 1 star is the lowest I can give. This app will absolutely be uninstalled as soon as it says that they've stopped collecting data they should never collect.

Would not allow me to delete my data once I clicked the option for "do not sell my info" - was blocked from returning, 🚫 msg said "...received my request" and to delete app. So, it looks like you only have ONE choice: to request your info not be sold OR for it to be deleted, NOT both! Choose wisely...sounds like they can still say no, and my info is still there. I'd go w delete.

Make you sure you click delete data. If you click do not sell, they still have your data. Who knows if any of this even does anything, but after about a month, my app updated saying my request was complete. This doesn't mean they won't collect any more data to sell, but I'm pretty sure every company does that anyway. And for those saying this isn't T-Mobile, it took not even 2 minutes of Google searching to see that T-Mobile acquired PushSpring Inc in 2019.

What's new

Update branding