RECiCLA is a tool designed to encourage recycling, which encourages citizens to get used to separating the waste they generate at home and then go to the containers and recycle them.
RECiCLA does not reward waste, it rewards gesture.
The main function of RECiCLA is to generate the habit in the citizen, so that, encouraged by the economic incentive, he ends up internalizing the need to recycle and learn to properly deposit waste.
This work is done in collaboration with companies, entities and public bodies that through their economic contributions through the purchase of Sustainability Packs, support the Circular Economy Fund that nourishes the contributions for recycling. All of them help raise awareness and connect directly with citizens through real and measurable actions.