"Created in 2014 by Rapper and Beatmaker Diego Hajah, the independent label Tonelada Beats marks its trajectory producing underground rap music. In 2016 with the growth of the label, the rapper also launched the clothing brand Otrev and Tonelada Beats in partnership with the also Rapper Ronaldo Valor. In 2021, Tonelada Beats highlights its role as an Independent Producer, Brand and Radio, elevating and representing the national hip hop scene."