Good On You – Ethical Fashion

Good On You

About this app

Good On You is your trusted source of sustainability ratings for fashion and beauty. Join more than a million people worldwide using Good On You to shop better and create a sustainable future.

The Good On You app gives you the power to easily check the impact of your favourite brands on the issues you care about. Use the app to discover better alternatives, learn more how to make better choices, and get exclusive offers from the best brands.

Browse thousands of brands, all assessed against our comprehensive rating system. Each brand receives an easy-to-understand rating out of five, from “We Avoid” (1) to “Great” (5), and individual scores for its impact on people, the planet, and animals.

If the brand you're looking for isn't listed yet, just hit a button and we'll rate it! And if your favourite brand doesn’t make the grade, use Good On You to find more sustainable alternatives that meet your needs. You can also use your consumer power by sending a message to brands, urging them to do better.

Just window shopping? Good On You is the world’s best source of sustainability information: use the app to find tips, guides, and curated edits, and stay up to date with the most important issues in fashion and beauty.


**At a glance**

Find out how thousands of brands impact on people, the planet, and animals. New brands added every month.
Discover new more sustainable fashion and beauty brands.
Save on better choices with exclusive offers from high-rated brands.
Read news, tips, and style edits from the world of fashion and beauty.
Make your voice heard by sending feedback to brands.


**What they’re saying**

“Good On You is my benchmark for ethical shopping.” – Emma Watson

“Ethical shopping just got a whole lot easier.” – Refinery 29

“Good On You is the place to find brands making genuine efforts to curb their carbon footprint.” – New York Times

“Good On You is a must-download for anyone trying to buy better.” – Dazed

“The free Good On You app is a useful guide to everything from vegan materials, to how a brand is performing in terms of labour conditions or animal welfare.” – The Guardian

Ratings and reviews

I really like the app it's very helpful for someone who is still a beginner in the sustainable lifestyle. The only thing I would recommend is the $ it's not as clear as what's it should be for the $ symbol. If it's to show how expensive a brand is, it's definitely confusing cause expensive brands either have $$$ or $, and I don't know exactly which brands will break the bank .

Love the app and the whole idea of it, but I am noticing loading times are waaaaaay too long, if it even decides to load. At first I though it was my internet speed, but I could go on YouTube and play a video with the best quality no problem! I hope you guys can fix this, maybe it's a bug? But yeah, either way, keep up the good work!

I love this concept and it's great for doing quick and easy research on brands you know to see if they are sustainable and ethical. However, searching for new brands can certainly use some work. The filters don't seem to work at all - for example I'll select "shorts" and "$$" as filters, but I'll get results for all prices and shops that don't sell shorts. It sounds like the developers hope to add some changes and I hope that includes MORE filters, and filtering that works!

What's new

Introducing beauty ratings