The +Research tool is the ideal solution for understanding your customer satisfaction and improving the shopping experience in your physical store. With +Pesquisa, you can implement a simple and effective NPS survey that, just by informing the CPF and the store's branch, allows customers to rate how much they would recommend your store, using a scale from 0 to 10.
In addition to the strategic benefits, +Pesquisa also strengthens the relationship with your customers, as you can offer points and cashback in your loyalty program in exchange for survey responses, increasing your customers' engagement and satisfaction. It is possible to limit the number of responses per customer in a certain period of time.
+Pesquisa also offers space for customers to leave additional opinions, an open comments tab, providing valuable insights into your strengths and areas that need improvement. This detailed feedback helps you identify issues and continually innovate to better meet your customers' expectations.
The tool is especially useful for identifying your brand promoters, those consumers who are willing to recommend your store to friends and family. By understanding what motivates these satisfied customers, you can replicate these positive practices throughout your operation. The tool also helps you identify detractors and neutral customers, allowing you to take proactive steps to transform their experiences into positive ones.