The Fm Time, now 26, was defined, since its launch as an adult contemporary FM station, facing a skilled and affluent audience.
Jaime Azulai, professional with extensive experience in Radio Globo System, a partner at FM Time, set the focus of the station. Segmentation drew up in Brazilian radio. The goal, then, was not to be first overall in audience - what Jaime managed in various stations in Brazil - but be the first in a segment with high power consumption. Managed another feat: with a qualified program, GOLDEN TIMES, the first night in several audience research.
The FM Weather consolidated its position and is now one of the most respected brands in Fortaleza, recognized as a station that was born with a clear proposal, while remaining true to her during their 26 years, getting together at the same time, tradition and modernity.
Next to Jaime Azulai, Carmen Lucia R. Dummar Azulai, formed in journalism from PUC-RJ and post-graduate degree in Marketing from FGV-RJ, began its work in radio in 1979, the People's deployment Fm and Am the People, winning proposals, which yielded, in the 80s, A MARKETING TOP award from ADVB. Since 1988, Carmen and Jaime alternated in the conduct of FM TIME.
As a professional radio communication, the product was characterized by the highest quality of its programming, maintaining high levels of satisfaction with their listeners, advertisers and professionals who participate. The finding is that customers remain announcing for over 18 years.
With 10 Kw power FM TIME covers the metropolitan area of Fortaleza, and its modern facilities, the street Joaquim Nabucco, there is also a space for cultural events.
In audience research indices, has a great affinity with the AB classes, affecting class C. The Fm Time is a radio Fortaleza with a universal language, a composition of music and information, where credibility is the key word.
On the site, the station launches an innovative proposal, nonexistent in the domestic market, always seeking credibility through the radio: customers and advertisers, through login, can access your placement map; listen to the recording of their business that is in the air; and if you wish to be notified by e-mail, one hour before your commercial aired, to hear his business in the station - the dial your phone or over the internet.
TIME FM - 103.9 - is the right vehicle for those looking for professionalism, quality, modernity and tradition.