Authentique Verify

ORDRE Group International

About this app

Authentique is a groundbreaking authentication application that creates unique digital fingerprints of physical luxury products using. On purchase of a physical product, the Authentique Verify App establishes a match with the products unique digital fingerprint. Products protected by Authentique allows consumers to be assured the item they are purchasing is an original.

Authentique’s unique digital fingerprint and visual recognition technologies require no QR code, RFID or NFC chip to be embedded or attached to the product. This non-invasive technology means there needs to be no interference with the supply chain other than an image captured of the product which can be done at a number of locations. The digital fingerprint like DNA can never be removed unlike a physical connector that is attached to a product. Our AI algorithm actually tracks the wear of the digital fingerprint overtime so the customer can be assured of lifetime protection.

In addition to Authentique’s Verify App the company’s services extend to creating unique Digital IDs for products that on proof of purchase can be transferred to a customer’s phone to establish digital ownership. This is available through the company’s primary Authentique App. Authentique’s Digital IDs also include extensive product specifications and sustainability information, warranty information as well as videos from styling tips to messages from the designer. The Digital ID can also be used to authenticate the product for resale or gifting.

ABOUT THE ORDRE GROUP

Founded in 2014, The ORDRE Group is the leading fashion technology firm powering the business of fashion.

The Group comprises three complimentary business units: ORDRE : B2B virtual showrooms for wholesale incorporating multi-brand platform ORDRE.com and customs showrooms ORDRE Meta. ORB360 Digital Imaging : Proprietary 360˚ view imaging technology developed specifically for the fashion industry. Services include 360 images and video, 2D and Ghost. Authentique: A groundbreaking B2C App with non-invasive authentication and digital ID technology for luxury products using blockchain and NFTs.

Currently the business has operations in Paris, London, New York, Milan, Sydney, Hong Kong, LA, Shanghai, Tokyo, Hong Kong and Dubai.

Key clients include : Louis Vuitton, The Row, Balenciaga, Givenchy, Michael Kors, Yohji Yamamoto, Thom Browne, Simone Rocha, Agent Provocateur, Victoria Beckham and more.