日経クロストレンド マーケティング・経済やビジネスのニュース

Nikkei Business Publications, Inc.

About this app

Business & economic news is [Nikkei Cross Trend]! More than 200 specialized articles and video contents updated every month!
This is an app for reading and using articles from Nikkei Cross Trend, a website that delivers news on consumption trends, marketing, and the economy.
We deliver carefully selected latest articles every weekday! You can also read the latest articles from Nikkei Trendy and Nikkei Design.

Nikkei Cross Trend is a media based on the concept of "digital strategy media for people who create new markets."
How will new trends represented by digitalization change marketing, product development, and business strategies, and how will consumers change?
We deliver articles, videos, and seminars that delve into the ``relationship between companies and consumers that is changing through digital change,'' and support the marketing and innovation activities of companies and individuals.

■This is an application that allows you to read "Nikkei Cross Trend" comfortably on your smartphone, which provides news and explanatory articles related to consumption trends, marketing, and the economy.
We deliver carefully selected articles on the latest consumption trends and marketing from a unique perspective every weekday. By using this app, you can read articles without stress during your commute.

■You can read over 200 specialized articles and video content every month, including the latest marketing methods, hit product rankings, and consumer surveys.

■The "Future Consumption Calendar" lets you know the upcoming release schedule of new products and the opening schedule of new facilities.

■We provide a "PowerPoint summary" that summarizes featured articles in a PowerPoint file.

■Nikkei Cross Trend members can read articles from the web browser on their computers, tablets, and smartphones in addition to this app.
When viewing on either site, please enter your registered email address and password on the login screen. When inputting, please be careful about uppercase/lowercase letters, half-width/full-width characters, and spaces.


[Main functions]

(1) You can read "Nikkei Cross Trend" articles in a layout optimized for smartphones.

(2) By registering to follow the series and authors you are interested in, you will be notified on the top page when the series is updated.

(3) You can share articles using Twitter, Facebook, etc.

[Nikkei Cross Trend is recommended for the following people]
■For those who want to easily check the latest trending news and economic news
・I want to collect high-quality economic information and news from Japan and abroad.
・I want to know the thoughts and opinions of experts and celebrities on the news.
・People who want to check the latest business information and economic news on video while commuting
・People who want to collect news efficiently every day
・People who want to easily check the news on their smartphones
・Those who don't have time to read all the news
・Those who do not have enough time to watch economic programs
・Those who find it troublesome to check economic information in newspapers
・Those who don't have time to read all the news
・People who find it troublesome to search for news and are looking for digital media or an electronic version of the app that can be viewed easily using an app.
・People who don't have time to watch news programs in the morning
・I find it difficult to read newspapers while traveling by train, so I want to check the latest news on an app.
・I don't want to subscribe to a newspaper, so I want an app that allows me to check the economic news that I get from newspapers.
・Since I am used to reading articles on my smartphone, I would like to check information written in economic newspapers or specialized newspapers using a smartphone app.

■Those who want to collect marketing information that is useful for business
・I want to quickly catch up on the latest information, news, and economic news useful for marketing.
・People who want to collect information useful for job hunting and business
・Those who want to know the latest business information for free
・Those who want to read the latest news and improve their chat skills that are useful for business
・I want to output and share my knowledge and knowledge with many people.
・People who want to know new information
・I'm looking for an app that allows me to check information on Digima (digital marketing).
・Looking for media specializing in economic information, corporate information, and business
・I want a digital media app that allows me to read economic news and articles that are beneficial to my business.
・Looking for a digital media app that allows you to receive notifications of the latest business information
・Those who regularly read Nikkei media such as Nikkei Telecom, Nikkei MJ, and Nikkei Style.
・I'm looking for a business information app that I can try for free.
・I'm in charge of marketing at my company, so I want to easily check the latest information on the electronic version of the app.


■People who usually use newspapers or electronic newspaper apps
・I used to check the news in print, but I want to check economic news and business information digitally.
・I am using an electronic version of the newspaper app, but I am looking for an app that can also collect other information and articles.
・People who used to pay for electronic versions of newspapers, but are looking for a digital media app that they can try for free.
・I want to switch from an electronic newspaper app
・I have been using an app for the electronic version of newspapers, but I would like to try an app with functions and features that are not available in the electronic version of newspapers.
・I would like to try out a digital version of the app for free that allows me to obtain specialized information while using it in conjunction with free articles from newspaper apps.

[Please note]

To use this app, you need to register as a member of "Nikkei Cross Trend".
You cannot register as a "Nikkei Cross Trend" member from this app. We apologize for the inconvenience, but please complete the procedure from the website (please search for "Nikkei Cross Trend" and access the website).

This app sends push notifications. If you do not need push notifications, you can turn off the push notification function from the app settings screen.

Ratings and reviews

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What's new

認証関連機能をバージョンアップしました。その他軽微な修正も実施しました。