GoRetail is a business intelligence platform for managing the sales cycle of consumer goods sold through physical and online channels via retail distributors. The GoRetail mobile app allows field teams to access daily visit plans, monitor inventory levels, and receive alerts for slow-moving products to make necessary adjustments. It also enables them to carry out product display and promotion tasks in designated areas within each store.
Promoters, salespeople, and auditors can capture data and photographic evidence related to damaged or out-of-stock products, consumer prices, product displays, additional displays, promotions, and activations in each store they visit.
With GoRetail, companies that manufacture consumer products—also known as Fast Moving Consumer Goods (FMCG)—in any category, such as pharmaceuticals, electronics, appliances, technology, fashion, food, beverages, personal care, and virtually all those that sell through self-service stores, department stores, convenience stores, wholesalers, and specialized distributors, can systematize the processes of supply, distribution, display, promotion, sales, and replenishment to obtain business performance indicators and activate the continuous improvement of marketing strategy, sales tactics, and on-sales operations, in order to increase sell-out, position their brands, and drive business growth.