IMMapp - monitoring mediów IMM

Instytut Monitorowania Mediów S.A.

About this app

If you already monitor media for your company or brand at the Institute of Media Monitoring and have logins to the IMM Bulletin, the IMMapp application is just for you! Now you have control over publications from all media from your phone.

Do you want to be up to date with what they say about your products and industry before you even turn on your computer? In the IMMapp application, you have even faster access to monitored media materials, and thus - the ability to instantly react to the content of publications, including social media, that require it.

In IMMapp you don't just read publications, you also listen to them!

Are you a fan of podcasts and audiobooks? Do you sometimes need a break from constantly looking at the screen while working? With the IMMapp application you don't have to read all monitored publications, you can also listen to them! All you need to do is activate the LISTEN option for a given material.

Potential image crisis? With IMMapp you will be the first to know!

You set PUSH notifications and find out what's happening in the media right away - from your smartphone. The IMMapp application will notify you of the appearance of each new publication in social media, on websites, in the press, on the radio or on television.

You manage your clippings here and now

You react instantly to interactions in social media, share the effects of communication activities with colleagues and interested parties, and prevent image crises. Using the simple SHARE function, you can share the monitored content with others in all messengers you use on your phone.

You see and you already know...

Thanks to the color coding in the titles of the publications, you know what the tone of the collected materials is. Those marked in green are recognized as positive, black - neutral, while red means that the issue you are monitoring appeared in a negative context.

You immediately know the value of each publication!

At the same time, in the main view of the IMMapp application, you will verify the advertising equivalent (AVE) for each material, i.e. an indicator expressing the monetary value that would have to be spent on the material or broadcasting a given message if it were an advertisement in the same format, and reach, which informs about the number of potential contacts with media message, and therefore its estimated reach.

Analysis of effects in the Analytical Module in the IMMapp version

In the application, you can constantly verify the development of your communication - using simple charts, you can check the number and AVE of publications for selected catalogs over a week, month or other time range of your choice, as well as the percentage of publications with a negative, neutral and positive tone.