المؤسسة العربية للإعلان
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Ukukhangisa kunendima ebalulekile nebaluleke kakhulu ecishe ifane noma kwesinye isikhathi idlula ohlelweni lolwazi olubonakalayo, olufundekayo nolalelwayo ekunikezeleni umlayezo kumemukeli.
I-Arab Foundation Yezokukhangisa ayisungulwa hhayi nje ukugcwalisa i-vacuum yokukhangisa, kodwa ukuhambisana nokutholile kwakamuva kobuciko bokukhangisa emhlabeni bese kudluliselwa lokhu okuhlangenwe nakho emacaleni ayo, kumakhasimende nakubemukeli bawo.
Umgomo wokugcina weSisekelo ukukhulisa izinga lokukhuluma ngenxa yokubaluleka kwalo okukhulu ekuthuthukiseni umnotho ngokuhambisana nezinhlelo zoMbuso zentuthuko ebanzi.
Ngakho-ke, i-Arab Foundation for Advertising ihlinzeka ngazo zonke izinhlobo zezinsizakalo zokukhangisa kuwo wonke amaqembu ezinhlangano zokukhangisa ezivela emphakathini, ezizimele kanye nasezihlanganweni ezihlanganyelwe ukuze zisebenze wonke amakhasimende ayo ngokunikeza konke okuzohlangabezana nezidingo zazo kusuka ekubonisweni okubanzi okukhangayo kakhulu kwabemukeli nakwizikhangiso zethelevishini futhi zidluliselwe ezikhangisweni zethelevishini Ngaphezu kwezinye izinhlobo zokukhangisa, ikakhulukazi ezokukhangisa emigwaqweni, ezikhuliswe kakhulu yithekhnoloji yakamuva nezindlela zokukhazimula.
Isisekelo futhi sihlinzeka ngezinsizakalo zokukhangisa ezindaweni zokuqwashisa ngezempilo, ukuphepha kwezimoto kanye nemvelo, okuyenza kube umlingani osebenzayo ohlelweni lokuthuthuka kanye nokwenziwa kabusha.
Izinsizakalo zeSisekelo azikhawulwanga eDamaseku kuphela, kepha zengeza kakhulu kumabusi wezwe lonke ngenkolelo yokuthi zisabalalisa ukuqwashisa ngokukhangisa ngokubaluleka kwalo eNorway ngomnotho wezwe kuzo zonke izinhlobo zawo.
I-Arab Foundation Yezokukhangisa ayisungulwa hhayi nje ukugcwalisa i-vacuum yokukhangisa, kodwa ukuhambisana nokutholile kwakamuva kobuciko bokukhangisa emhlabeni bese kudluliselwa lokhu okuhlangenwe nakho emacaleni ayo, kumakhasimende nakubemukeli bawo.
Umgomo wokugcina weSisekelo ukukhulisa izinga lokukhuluma ngenxa yokubaluleka kwalo okukhulu ekuthuthukiseni umnotho ngokuhambisana nezinhlelo zoMbuso zentuthuko ebanzi.
Ngakho-ke, i-Arab Foundation for Advertising ihlinzeka ngazo zonke izinhlobo zezinsizakalo zokukhangisa kuwo wonke amaqembu ezinhlangano zokukhangisa ezivela emphakathini, ezizimele kanye nasezihlanganweni ezihlanganyelwe ukuze zisebenze wonke amakhasimende ayo ngokunikeza konke okuzohlangabezana nezidingo zazo kusuka ekubonisweni okubanzi okukhangayo kakhulu kwabemukeli nakwizikhangiso zethelevishini futhi zidluliselwe ezikhangisweni zethelevishini Ngaphezu kwezinye izinhlobo zokukhangisa, ikakhulukazi ezokukhangisa emigwaqweni, ezikhuliswe kakhulu yithekhnoloji yakamuva nezindlela zokukhazimula.
Isisekelo futhi sihlinzeka ngezinsizakalo zokukhangisa ezindaweni zokuqwashisa ngezempilo, ukuphepha kwezimoto kanye nemvelo, okuyenza kube umlingani osebenzayo ohlelweni lokuthuthuka kanye nokwenziwa kabusha.
Izinsizakalo zeSisekelo azikhawulwanga eDamaseku kuphela, kepha zengeza kakhulu kumabusi wezwe lonke ngenkolelo yokuthi zisabalalisa ukuqwashisa ngokukhangisa ngokubaluleka kwalo eNorway ngomnotho wezwe kuzo zonke izinhlobo zawo.
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