Finding your niche
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Nge-Niche Marketing, kulula kakhulu ukungena ezimakethe futhi ukhombe isisekelo samakhasimende akho. Kepha umbuzo uwukuthi, yini okufanele siyenze ukwazi ukuthi yisiphi isihloko esifanele izilaleli zakho nokuthi yini okudingeka siyenze ukugcina intshisekelo yabo. Kungenzeka ukuthi usuvele uthole ucwaningo oluningi oludingayo ebhange lakho lememori.
Izimakethe ezinkulu zikunikeza ababukeli abakhulu kepha ukuncintisana okuningi futhi izimakethe ezincane zinikeza ababukeli abancane kepha ukuncintisana okuncane.
Ukuthola i-niche njengomklami wendlela yokuphila, i-nomad yedijithali, usomabhizinisi wewebhu, umakethi we-inthanethi - noma yini ofuna ukuzibiza ngayo - kubaluleke njengokukhumbula ukuthatha imishini yakho yokushushuluza lapho uvakashela eSwitzerland! Uma ungakwenzi, ngeke ufike kude kakhulu.
Ukwakha isiphakamiso senani okungenzeka ukuthi abatshalizimali namakhasimende bathenge kuso akulula. Ngemuva kwakho konke, udinga ukuhlukanisa umkhiqizo wakho kusuka ezinkulungwaneni zezinye iziqalo ezincintisana nawe nsuku zonke.
Izimakethe ezinkulu zikunikeza ababukeli abakhulu kepha ukuncintisana okuningi futhi izimakethe ezincane zinikeza ababukeli abancane kepha ukuncintisana okuncane.
Ukuthola i-niche njengomklami wendlela yokuphila, i-nomad yedijithali, usomabhizinisi wewebhu, umakethi we-inthanethi - noma yini ofuna ukuzibiza ngayo - kubaluleke njengokukhumbula ukuthatha imishini yakho yokushushuluza lapho uvakashela eSwitzerland! Uma ungakwenzi, ngeke ufike kude kakhulu.
Ukwakha isiphakamiso senani okungenzeka ukuthi abatshalizimali namakhasimende bathenge kuso akulula. Ngemuva kwakho konke, udinga ukuhlukanisa umkhiqizo wakho kusuka ezinkulungwaneni zezinye iziqalo ezincintisana nawe nsuku zonke.
Kubuyekezwe ngo-
Ukuphepha kuqala ngokuqonda ukuthi onjiniyela baqoqa futhi babelane kanjani ngedatha yakho. Ubumfihlo bedatha nezinqubo zokuphepha zingahluka kuye ngokusebenzisa kwakho, isifunda, nobudala. Unjiniyela unikeze lolu lwazi futhi angalubuyekeza ngokuhamba kwesikhathi.
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Yini entsha
finding your niche
