NO AD REMEDIATED

PublicAdCampaign

Mayelana nalolu hlelo lokusebenza

The CHA AD lokusebenza mobile ubuyisela top 100 NYC esitimeleni izikhangiso nge art digital usebenzisa ukungathandwa kwabathelisi esikubona ngokoqobo technology. Ngokwenza kanjalo, le app kwakha mbukiso emkhathini entsha phezulu kwengqalasizinda ekhona nasezitimeleni ukukhangisa.

New York City has omunye amanethiwekhi kunawo futhi eyizingqabavu kunazo zokuthutha emhlabeni nge uhlelo ongaphansi komhlaba esithathe 468 eziteshini kulo lonke boroughs ezinhlanu. Ngokwesilinganiso, kukhona egibele ngenjongo kuka-4 million nsuku zonke, okwenza uhlelo esitimeleni kakhulu ngohlobo esetshenziswa kakhulu zokuthutha eNew York City. Ezingcole kulo lonke cishe njalo siteshi kuyinto ukuphindaphindwa of movie, ithelevishini, mkhiqizo, kanye nezikhangiso notshwala, okuyinto asizakale okukhulu abathunjiwe zokuthutha kwezilaleli NY kanye vula esendleleni kwethu kwansuku zibe commercial elilodwa elide for nemikhiqizo yamuva nemibono bezentengiselwano. Ukuze uthole umuzi prides ngokwako on kokuba esikhungweni ehamba phambili yamasiko, futhi naphezu kwemizamo eyiqhawe of MTA ubuciko bethu zokuhlela, New York City ngezitimela ezigcwele babonakala bentula olwalungakaze yamasiko buyafaneleka le muzi omkhulu.

AKUKHO AD, owadalwa Re + Public (PublicAdCampaign + The Heavy Projects) ngokubambisana The SubwayArtBlog, ihlose ukulungisa lesi simo sokungalingani ngokusebenzisa lutho zokukhangisa kwengqalasizinda njengendlela digital space entsha embukisweni. Abasebenzisi bakhuthazwa ukulanda iOS free nobe app Android kumadivaysi zabo smart. Once lokusebenza luvele, ukumane ikhomba idivayisi yakho nganoma isiphi of the 100 afundwa kabanzi kunazo esitimeleni platform izikhangiso kuzokwenza idivayisi wanameka okuncedisa Digital Art lokucuketfwe, ukudala okuhlangenwe nakho ukungathandwa kwabathelisi esikubona ukuthi amatshe ukukhangisa okungafunwa. (Bheka ngezansi ukuze ethize sesitimela esihamba ngaphansi komhlaba ukukhangisa format NO AD isebenza on)

Ngenxa yokuthi ukukhangisa ushintsha njalo kule ngezitimela ezigcwele, futhi-ke abasebenzisi kokuqukethwe abone ngokusebenzisa lokusebenza. Ngesonto ngalinye ngeke AD auto ubuyekeze ngokwayo, ukususwa izikhangiso amasha nge kokuqukethwe entsha. Emzamweni ukugcina isipiliyoni yomsebenzisi fresh, sizokwenza sebenzisana nezikhungo yamasiko ukuze kakhulu ushintshe uhlobo okuqukethwe ahlinzekwa, kusukela emgwaqweni Art, kuya izithombe, umculo, izinkondlo, kanye nezithombe ezinyakazayo, ungalindela the NO lokusebenza AD kuya njalo letha kokuqukethwe fresh.

Sihlose CHA AD ukuletha ezihlukahlukene ocebile okuqukethwe kwamasiko kubasebenzisi bese ukudidiyela uqobo ibe esendleleni kwakho kwansuku zonke. Kuyinto Nokho, hhayi ngengozi ukuba senzeni le ngokusebenzisa lutho zokukhangisa kwengqalasizinda. Ngokweqile commercial iye kuhlanganiswe ekuziphatheni kwethu kanye psyche, ngeemfundo okusikisela "... ukuthi ukukhangisa kungase esikhuthazayo umphakathi ukusindisa ezingahlelekile, aboleke ngaphezulu, ukusebenza ngokuzikhandla futhi kudle nenani xaxa izimpahla ezibonakalayo." Lokhu Ukuziphatha yena ubeka umthwalo okungadingekile on imvelo yethu futhi thina njengoba nathi udele nakho for kukhathazeka ezibonakalayo. Sibona CHA AD njengendlela eyandulela kuya ngokomzimba ad Ukuvinjwa software iphila ukuthi, isetshenziswa ngesikhathi esifanayo ne maduze ukuze kube amakhanda etholakalayo up ukuveza ubuchwepheshe, ngeke ushintshe kakhulu ubuhlobo bethu ukuba izithombe ebonwayo in okwabelwana izikhala zethu zomphakathi.

Re + Public (PublicAdCampaign + The Heavy Projects)
Subway Art Blog
www.noad-app.com
www.republiclab.com
www.subwayartblog.com

Yini entsha

The NOAD app was created for use in the New York subway system. Traveller's point their smart phones and tablets at advertisements to trigger dozens of on-screen artworks. In this way, subway platforms become galleries.

This version has been specially adapted for the Poster Remediated, the fiftieth anniversary exhibition of the Warsaw International Poster Biennale.

NOAD is a collaboration between PublicAdCampaign and The Heavy Projects under the umbrella of Re+Public.