Ithonya, incwadi yakudala yokukholisa, ichaza isayensi yezengqondo yokuthi kungani abantu bethi "yebo"—nokuthi bangakusebenzisa kanjani lokhu kuqonda. UDkt. Robert Cialdini uyingcweti esezingeni eliphezulu emkhakheni okhula ngokushesha wokuthonya nokukholisa. Iminyaka engamashumi amathathu nanhlanu yocwaningo lwakhe oluqinile, olusekelwe ebufakazini kanye nohlelo lokufunda lweminyaka emithathu mayelana nokuthi yini eyenza abantu bashintshe ukuziphatha kuye kwaphumela kule ncwadi ehlonishwa kakhulu.
Uzofunda imigomo eyisithupha yendawo yonke, ukuthi ungayisebenzisa kanjani ukuze ube umkhohlisi onekhono—nokuthi ungazivikela kanjani kuzo. Ilungele abantu kuyo yonke imikhakha yempilo, izimiso Zokuthonya zizokuyisa oguqukweni olujulile lomuntu siqu futhi zisebenze njengamandla aqhuba impumelelo yakho.
Kubuyekezwe ngo-
Feb 4, 2023