Colecta reads your Instagram account the way you would if you had a spare afternoon and a spreadsheet — then answers questions about it in plain language.
Connect your account and you get a full read in about a minute: what your reach is doing, which posts carried it, where your saves went, and which captions actually worked. Then you ask whatever you want.
WHAT MAKES THE ANSWERS USEFUL
Every number comes with the metric and the time window it came from, so you can check it against Instagram Insights yourself. No mystery scores, no invented benchmarks.
WHAT YOU CAN ASK
Why did my latest Reel perform poorly?
Which Reels did people replay?
What happened to my saves?
Which captions are actually working?
What should I post next?
WATCH BEHAVIOUR, NOT JUST VIEWS
Colecta compares average watch session against total playtime per play, so you can see which Reels people went back to a second time — not just which ones got impressions.
THE WEEKLY READ
Once a week Colecta writes you a short briefing: what changed, what over-performed, what under-performed, and one thing to try. It arrives without you asking.
FREE TO START
A full first read and two weeks of questions, no card. After that, live sync keeps reading your account and building history past the 90 days Instagram will show you.
WHAT COLECTA DOESN'T DO
It can't see your footage yet, so it won't pretend to judge your editing. It has no rate-card data, so it won't guess what a brand deal is worth. Read-only access, and it never posts as you.
Requires a public Instagram Professional account — Creator or Business.
Not affiliated with Instagram or Meta.
Ask your Instagram data anything. Real answers from your own posts.