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About this app

In this app a lot of information about the new Zarlon strings. These can also be ordered via the app from the Zarlon representative in the Netherlands. Ordering is automated via email, Whatsapp or SMS. The assignment will be included in your e-mail program, your Whatsapp or SMS app. After this you can decide yourself to pass on the order.

About the new Zarlon brand:
This brand new in the Netherlands has its origins in Spain and has already built up a lot of fame there. The aim of the Zarlon collection was initially to gain a market position in the relatively poor Spanish market with an affordable collection of top quality strings that does not detract from the well-known top brands. In Spain this has become such a success that Zarlon is expanding. After Spain, it now wants to become a household name in other European countries.

In addition, Zarlon hopes to slowly compete with established brands in the future. The quality of the Zarlon strings is high, which is due to the manufacturers' prior knowledge of strings. Increasing its competitive position will therefore not be due to the quality of the Zarlon strings, but rather to the willingness of tennis players to test the Zarlon strings, with only little name recognition. With tennis strings it is known that people prefer to stick to the old familiar. Too bad because tennis strings don't have to be that expensive. Only the somewhat subconscious conviction applies: expensive is good. From that conviction people talk to themselves that the expensive strings are really good and sometimes they even think they feel that way! This while that is not always the case, which will become apparent when you test the Zarlon strings yourself!
From the customer's point of view, in order to be able to cut costs without having to sacrifice quality, we hope in the long run that there will be changes in this subconscious belief.

The development of each Zarlon string has been meticulously crafted. The presence of a perfect string for every level of tennis player has been taken into account. From beginner to professional tennis player, at Zarlon we offer it all! With our wide range we respond to the many properties that one can look for in a string. One string scores just a little higher on comfort, the other just a little better on power, durability or control.

An important aspect of Zarlon is that it wants to keep the price low. After all, that was the intention in the first place to develop the Zarlon strings. Zarlon doesn't spend a ton on marketing but believes that good quality at a fair price will eventually sell itself. We often work with representatives (the better tennis players) who offer the Zarlon range on the basis of commission on sales. Zarlon believes in a sale through these better tennis players as representatives of Zarlon because they understand tennis and are therefore better able to inform others well and on the other hand, others are more likely to hire them to try a new string! Knowing that people generally prefer to stick with a string that is familiar to them, Zarlon hopes that thanks to representatives and the cheap testing policy, tennis players will still come into contact with the Zarlon strings.

Zarlon futuring you!
Updated on
Jul 9, 2024

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