Goodwill is a mobile app, that allows you to like/endorse anyone in your phonebook, and tag them with qualities!
Doing so, is like writing in a public ledger that you know the person (say 'Jim') and like them for A, B, C
Anyone who has the Goodwill app (and has Jim's contact) can see what other folks have appreciated Jim for 🤗
Jim doesn't build their profile; people who know Jim do!
And Jim's profile is a summarization of the best things about him
At the center of Jim's profile is a Goodwill indicator that gives an overall sense of how much goodwill Jim has among people who know him well!