BILLA България

BILLA AG

About this app

Shop at BILLA easier thanks to the new app. In addition to useful features such as the location of the store closest to you, navigation to a selected store and shopping lists, the app also contains the latest weekly brochure. Now you can register through the application in the loyalty program BILLA Card and get a digital card. We have also included a catalog of products with permanently low prices, as well as coupons for discounts with selected partners.

Ratings and reviews

You go to the cashier. Open the app to show your QR code - ta-da! Please sign up or log in. Sure, sure, I keep my passwords from each loyalty program in my head. OK, let's do the forgotten password thing. "Please, pick all the squares that contain motorcycles". Picked them all, just need to tap the button, and... oh, wait, there's no button. The cashier and the queue behind you hate you. Thank you for such a fantastic experience, devs!

I am trying to register for the 5th time - it still does not provide me with an activation code automatically (as the cashiers in your stores tell me) and redirects me to a paid call center. Judging by the rest of the reviews, the in-app experience is not stellar either. Lidl Plus does not have any issues, so take notes from the competition how to digitalize your business. The basic discounts at the cash points are good enough - I hope they don't get cancelled before you fix the app experience.

It's good for not carrying around a physical Billa Card, but the rest of the features are either not very comfortable to use, or underdeveloped. There is potential, however. A very useful thing would be to be able to check items from the brochure (or tickets/coupons) into a shopping list, and then mark them off as you go through the store shopping. Of course, you should be able to add free text items that are not in the brochure, and also be able to delete items once you are done.

What’s new

Изцяло нов дизайн, оптимизиран да улесни и подобри работа с приложението.