From Pasture to Plate is a 100% independent initiative aimed at increasing transparency in the livestock sector and supporting conscious consumption in Brazil. Use the app to verify the origin – and impact – of the meat sold in your region.
Livestock farming is responsible for the majority of deforestation in Brazil and is frequently associated with uncontrolled fires that often affect preserved natural environments. Furthermore, the sector is also a leader in the occurrence of slave-like labor in production areas. In slaughter and processing units, not only are there cases of non-compliance with sanitary regulations, but also of animal abuse before slaughter.
To this end, after entering the code found on the product packaging, the app provides information about the slaughterhouse where the meat was processed, as well as other indicators associated with the production process.
This information is calculated from detailed data on fines, penalties, and geospatial data on deforestation and fires in the purchasing zone of each slaughterhouse. The sources are described in the methodological document, including:
Publicly available data on sanitary infractions provided by the Ministry of Agriculture, Livestock and Supply (http://extranet.agricultura.gov.br/sipe_cons/!ap_consulta_boleto_sicar_cons?p_tipo_consulta=)
The list of properties fined for slave-like labor, publicly available from the Federal Public Prosecutor's Office (https://www.gov.br/trabalho/pt-br/assuntos/fiscalizacao/combate-ao-trabalho-escravo)
Data on deforestation and fires publicly available from the National Institute for Space Research (http://www.obt.inpe.br/OBT/assuntos/programas/amazonia/prodes)
By using the FROM PASTURE TO PLATE app, you also become part of a citizen science initiative. The app connects the production and processing location to the point of sale of the product. The more you use the app, the more transparent livestock farming in Brazil becomes.
This app was developed by Trase (https://trase.earth/?lang=pt_BR), a non-governmental and non-profit initiative aimed at increasing the transparency of agricultural commodity supply chains. Our partners in this project are Repórter Brasil, a Brazilian non-governmental organization that aims to promote reflection and action on the violation of the fundamental rights of peoples and workers in Brazil, and UCLouvain, a university in Belgium that researches sustainable agribusiness and other related topics. This app is not a government initiative.
Website: https://dopastoaoprato.com.br/
Email: dopastoaoprato@gmail.com
An application created to increase transparency in the meat chain in Brazil