We believe that cattle are the cornerstone of African communities. They play pivotal roles in our lives, from marking significant life milestones such as marriage ceremonies where they're exchanged as dowry, to providing sustenance and support during times of grief, such as sharing meat at funerals. Additionally, they are the life savings of a family, which are sold in times of need to help pay for medical expenses, or to cover outstanding school fees for a child to graduate from school.