DIGITAL IZZ's Digital Verification of Authenticity System ensures the authenticity of products through NFC technology. A unique NFC chip placed on each product allows consumers and partners to confirm whether the product is genuine or not within seconds.
The user connects to the system by bringing their NFC-enabled mobile phone close to the product and immediately sees the product status based on the information stored in the central database. This process is built on a fully digital, secure and tamper-proof mechanism.
The system serves to prevent counterfeit products, protect brand reputation and increase consumer confidence. At the same time, it creates additional control and transparency over products for manufacturers and official distributors.