Optimand is the most advanced web analytics platform designed for the hospitality industry. It analyses real-time demand and conversion data in order to automatically increase direct bookings. The system can be up and running in just a few hours and easily works with any hotel website or booking engine. Optimand can also compare your live demand against a pool of similar properties operating in your market and receive automatic updates from the property management system to generate several production reports, like pickup reports, overall hotel performance and pace of business. It is a sensational and innovative business intelligence tool for e-commerce and digital marketing with an application in revenue management too. Currently represents the most flexible and cost-effective solution in the market to shift demand from OTAs to direct channels.