منصة ترويج الوعي المالي

Association of Banks in Jordan

About this app

The Financial Awareness Promotion Platform (FINAPP) is a specialized electronic platform that aims to provide the necessary information and resources to enhance financial awareness, improve the financial skills of individuals, and spread financial and banking culture among youth, women, entrepreneurs, and various segments of society. Spreading financial awareness and culture is considered one of the most important components of improving financial inclusion in society, in a way that helps increase access to and use of financial services.

The platform works to provide simple, useful content that can be easily accessed by users, whether they are beginners in the field of finance or experienced ones. The platform also provides practical tools and advice to help young people, women, and emerging and entrepreneurial companies achieve their financial goals, improve the management of their personal money, and achieve financial independence and financial success.

Increasing financial awareness and culture about available financial products and services helps individuals understand the nature, characteristics and benefits of these services and how to use them optimally, which maximizes their benefit from them, and informs them of how to harness these services to manage their money better, achieve their financial goals, and develop their business safely and effectively.

Spreading financial culture also helps enable target groups to understand the concepts and principles of personal finance, investment, debt management, personal budgeting, etc., and contributes to promoting smart habits for money management, financial planning, and rational financial decision-making. This helps improve individuals’ ability to manage money, and opens up horizons for them to start their entrepreneurial projects, or grow their existing companies, which contributes to raising the level of financial culture in society in general.