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About this app
Fashion, with a purpose: We make trendy stuff with care and consideration for the planet so you don’t compromise on fashion while being conscious and circular. Most fast-fashion brands use cheap, non-durable materials to keep up with trends. What sets us apart is that by using high-grade, biodegradable fabrics we’re reducing our overall wastage and making our garments good for you. We’re also doing away with polyester, unless it’s recycled. So yes, you can have it all!
Community is the centre of our universe: We heard our community members strongly voice their opinion on how fashionable clothes today are not responsibly made and conscious clothes are not trendy enough to match their lifestyle needs. We're happy to empower this conscious generation looking for a change in the fashion industry. Hence, our trendy styles are made responsibly in natural fabrics & in partnership with responsible partners. Each step is taken mindfully so that it is good for the community and the planet.
All’s fair in love and our practices: Our fabrics are a promise towards a better world. We only use natural fabrics & make our garments in ethical and safe factories that follow legal compliances and pay fair wages to their employees. This is how we ensure that you can be proud of wearing products that are made responsibly.
Welcome to our tech talk: Our biggest flex is our tech, which is engineered to predict trends and consumer demand, so only what’s required is produced. We also continuously innovate to give you cool new features like the Smart QR Code Label that allows you to access more information on your treasured clothes than 5-6 polyester labels in most of the garments.
We can't keep secrets: There's no such thing as oversharing when it comes to being transparent! From factory practices, and how clothes are made to the carbon footprint of our garments - we’ll tell you everything. Greenwashing won’t do it for us, we’ll give you data-backed info that’ll help you make informed choices!
Community is the centre of our universe: We heard our community members strongly voice their opinion on how fashionable clothes today are not responsibly made and conscious clothes are not trendy enough to match their lifestyle needs. We're happy to empower this conscious generation looking for a change in the fashion industry. Hence, our trendy styles are made responsibly in natural fabrics & in partnership with responsible partners. Each step is taken mindfully so that it is good for the community and the planet.
All’s fair in love and our practices: Our fabrics are a promise towards a better world. We only use natural fabrics & make our garments in ethical and safe factories that follow legal compliances and pay fair wages to their employees. This is how we ensure that you can be proud of wearing products that are made responsibly.
Welcome to our tech talk: Our biggest flex is our tech, which is engineered to predict trends and consumer demand, so only what’s required is produced. We also continuously innovate to give you cool new features like the Smart QR Code Label that allows you to access more information on your treasured clothes than 5-6 polyester labels in most of the garments.
We can't keep secrets: There's no such thing as oversharing when it comes to being transparent! From factory practices, and how clothes are made to the carbon footprint of our garments - we’ll tell you everything. Greenwashing won’t do it for us, we’ll give you data-backed info that’ll help you make informed choices!
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What's new
Bug fixes and improvements