3.1
156 reviews
50K+
Downloads
Content rating
PEGI 3
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About this app

The Ultimate Angling Direct Experience – Introducing the All-New MyAD App!

Get the UK's favourite fishing tackle shop right on your device. The official MyAD app, by Angling Direct, is your essential companion for all things fishing. Browse, shop, and manage your account with our completely redesigned and smoother app experience.

Shop the Full Angling Direct Range
Discover everything you need for your next session. With thousands of products, from rods and reels to bait and accessories, you can browse our entire inventory whenever and wherever you are.
Discover new products, deals, and special offers with our easy to use search.

MyAD Account, Rewards & Orders Simplified

Access all your essential Angling Direct details in one place.
- MyAD Rewards: View your rewards balance and access your digital MyAD Card directly in the app. Never miss out on a reward!
- Order Tracking: View your full order history, check shipment details, and track your deliveries seamlessly.
- Store Finder: Quickly locate your nearest Angling Direct store for those emergency tackle runs.

Ready to upgrade your fishing gear and your shopping experience?
Download the free MyAD app today!
Updated on
Apr 7, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Location, App activity, and App info and performance
This app may collect these data types
Personal info, Financial info and 3 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

3.1
152 reviews
Neil McDonald
November 20, 2025
app is very slow and the search function does not bring up everything it should. Made a purchase this afternoon on the app, took my money and then went back to checkout. Finished purchase on the website but two amounts processed, hopefully one will drop off, won't be using again unless it's bugs are sorted. Edit I will try that, if it works, I'll edit the rating. After update app seems much faster, no purchase made on it yet.
Did you find this helpful?
Angling Direct
November 20, 2025
Hi Neil, We’re monitoring the new app closely and have just released version 2.1.1 to improve stability and speed issues. Please let us know if this helps. If not, contact support@anglingdirect.co.uk and we’ll get it resolved.
brian true
January 20, 2026
The biggest waste of time app i have ever used. made 4 orders using this app but none of them went through properly, last order I went to pay but all that happened was circle with processing payment which just carried on and on for a good 10 mins so went out of it and tried again but same thing happened, bank stated payment pending but no conformation email had to phone them which took 35 mins to speak to someone who finally refunded me and told me to try again which I am not prepared to do.
3 people found this review helpful
Did you find this helpful?
Angling Direct
January 23, 2026
Please clear the data and cache for your app by going to your phone settings. This should resolve your issue. In case you are still facing the problem, please contact us at support@anglingdirect.co.uk with your contact details and relevant screenshots.
komradekristoph
November 16, 2025
Missed the notification about the wishlist, my bad. I can't help but feel you rushed the release of this app. Since using it I've noticed it's very laggy, sometimes cannot use the > button to change pages. You have to use the numbered drop down menu. Searching acts weird, search for chair as an example. for a couple of seconds you see results, then the page refreshes by itself and shows no results. I had the same problem using swivel stem as a search query. Please bring back the old app.
4 people found this review helpful
Did you find this helpful?
Angling Direct
November 20, 2025
Thanks for your feedback! We’re monitoring the new app closely and have released version 2.1.1 to improve search and speed issues. Please let us know if this helps. If not, contact support@anglingdirect.co.uk and we’ll get it resolved.

What’s new

We’ve improved how the app handles sign-in issues to help prevent crashes and error screens
Fixed a problem with notifications so messages now display more clearly and correctly

App support

About the developer
ANGLING DIRECT PLC
webteam@anglingdirect.co.uk
Unit 2d Wendover Road Rackheath Industrial Estate, Rackheath NORWICH NR13 6LH United Kingdom
+44 7825 133888

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