CHULBANGGU is an online hardware purchasing platform targeting the domestic market and a platform that helps smooth repairs by matching hardware construction technicians and buyers.
As a one-stop repair platform that connects construction technicians and buyers at the same time as purchasing hardware, CHULBANGGU's own brand identity is needed to emphasize differentiation in a different way from existing hardware/interior brands.
Therefore, this project was designed to redefine the meaning of 'one-stop hardware repair platform close to consumers' and to establish CHULBANGGU's own brand identity and enhance its image.