쇼츠픽 Shortspick

WeeklyFocus

About this app

ShortsPick is a video-based commerce app that allows users to instantly find and purchase items featured in short vertical videos (shorts) via direct overseas shopping.

While traditional shopping apps require users to "search for what they want" beforehand, ShortsPick allows users to "buy on the spot if they want it while watching." Eliminating the distance from the video to the product is the product's primary principle.

① Shortground

This is a feed where users can view videos uploaded by ShortsPick creators and shopping-related shorts collected from YouTube by swiping vertically. Related products are linked to each video, allowing users to navigate directly to product details while watching.

② ShortsPick Shop

This is the commerce home page selling products personally inspected and matched by the company's own MDs. It consists of a banner carousel, category browsing (14 categories), and personalized recommendations based on individual viewing and search history. Payment is completed entirely within the app.

③ Brand Shop

This section introduces official domestic brand products that are difficult to obtain through direct overseas shopping. It connects to an external browser via a Naver Brand Connect partnership link and serves as an information provision and connection channel where no payment is made within the app.
④ Search

It provides integrated search for videos, members, and products. In addition to text search, it supports searching by photo (image search). It also includes a feature that extracts product keywords from images when content is shared on external apps such as Instagram and TikTok.

⑤ My Page

It offers order status, shopping cart, shipping address and Personal Customs Clearance Code management, Creator/MD Studio, and notifications/settings.

The primary target audience consists of people in their 20s and 30s who are exposed to trends through Shorts and Reels and prioritize value for money. It also includes users who have little experience with direct overseas shopping and find the process difficult.

Target Users and Differentiators

**The primary target audience** consists of people in their 20s and 30s who are exposed to trends through Shorts and Reels and prioritize value for money. It also includes users who have little experience with direct overseas shopping and find the process difficult.

Three Differentiators

1. It starts with discovery, not exploration. You can purchase items you like on the spot while watching a video without needing to think of search terms. 2. The app handles the entry barriers to overseas direct purchasing. It automatically processes the translation of Chinese product information into Korean, real-time exchange rate conversion to Korean Won, calculation of international shipping costs based on weight, and guidance on customs procedures, creating an experience comparable to a standard shopping app.

3. Sellers and creators participate together. The structure distributes revenue to creators who generate purchases through videos and provides sales performance data to MDs who curate the products, allowing both content and products to grow together.

Purchase Flow

Watch Shorts → Product Card or "Search for Product in Video" → Product Details (Options, Price, Estimated Shipping Cost) → Cart → Fill out Order Form (Shipping Address, Personal Customs Code) → Payment → Order Status

The original product is from Taobao, China, and the price is displayed converted to Korean Won using the real-time exchange rate. Shipping proceeds in three stages: domestic shipping within China → international shipping → domestic shipping, and each stage can be tracked within the app. Due to the nature of overseas direct purchasing, entering a Personal Customs Code is mandatory for customs clearance.

In addition to the General Member tier, there are two application and screening tiers.

- Creator — You upload videos and receive a share of the revenue when a purchase is made from them. You can check views, watch time, conversions, and revenue in a dedicated studio and request settlement withdrawals to your registered account.

- MD — You take on the role of a seller who personally selects and registers products for sale. A dedicated team within the company manages sales performance in a dedicated studio.

Technical Features

- Seamless Video Playback — We have implemented our own Android native player pool to ensure the next video plays immediately upon swiping.

- AI Product Recognition — Automatically extracts and matches product areas and keywords from video frames.

- AI Content Pre-screening — Pre-checks uploaded videos for sexually suggestive content and copyright risks, and allows you to request a re-review by an administrator in the event of a false positive.

- Official YouTube Integration — Collects only metadata using the YouTube Data API v3 and plays videos using the official embed player. Video files are not saved.