The Blue Eye

Daaem Al-Mutawarrah

About this app

The All-in-One Field Force Management App

Take full control of your field operations with a powerful, intuitive platform built for merchandisers, sales representatives, and field supervisors. From daily route visits to compliance reporting — everything your team needs is right here.

Smart Attendance & Check-In Eliminate manual timesheets. Field staff can clock in and out directly from the app with GPS-verified location. Attendance is tied to route plans and branch proximity, ensuring accuracy and preventing manipulation. Track present, absent, and late records with full transparency.

Daily Visits & Route Plans View your assigned branches for the day, get directions, and start visits with a single tap. Structured visit workflows guide staff through before/after photo capture, product data collection, and report submission — ensuring nothing gets missed.

Rich Reporting Suite Generate detailed, export-ready reports covering:

Inventory levels (shelf & warehouse quantities)
Competitor pricing & market offers
Share of Shelf analysis with visual breakdowns
Product freshness & near-expiry monitoring
Weekly promotional compliance
BDA contract execution
General survey & ad-hoc tasks