Be Wise

Utility Creative

About this app

The Pat Cronin Foundation (PCF) was established in 2016 to honour Pat Cronin who died as a result of a coward’s punch. As a non-profit organisation, the Pat Cronin Foundation was built to raise awareness of senseless physical violence and provide education to 'Be Wise' by
deterring physical violence that can result in the coward’s punch.


The PCF App has been developed to help deliver the foundation’s key message by delivering educational information to young people, and by intervening with notifications to young people when they are out socialising to remind them to “Be Wise”.


Using the geofencing function, the PCF App can send out a notification to young people while they are out with mates, which remind them to “be wise and act carefully” when they are out – reinforcing the message of the foundation, and acting as a reminder to young people to be conscious of the risk of alcohol-related violence when out.

The app also provides access to the Pat Cronin Foundation merchandise and events store, and links to support services for mental health and emergency services.

Together, we can end the coward punch.

What’s new

Updated privacy policy URL and updates to app compliance.