You start with just a single room and a smartphone.
"Influencer Tycoon" is a management simulation where you experience the growth of an SNS creator in tangible numbers, from starting with zero followers to founding your own brand.
■ Choose One of 5 Niche Categories
Start by selecting one of five niches: Beauty, Fitness, Mukbang, Gaming, or Cam (Vlog).
Depending on your niche, your growth curve, the timing of sponsorships, the events that occur, and even the brand category you choose to launch later will all differ. Your initial choice transforms your entire gameplay into something completely different.
■ 3 Channels: Selection and Concentration
You cannot excel at every platform. Decide which platform to target first, upload content, and grow your followers by spending AP (Action Points). Since each channel has a different character, where you focus your efforts determines your growth speed.
■ Accidents Are Bound - Apology Mini-game
When things are going well, accidents are bound to happen. From hidden advertising controversies and inappropriate remarks to mistakes that nearly got you immortalized, this is where the apology writing mini-game comes in. You can combine keywords to complete a sincere apology or choose a head-on approach—depending on your choice, your mental state and anti-fan count will fluctuate wildly. After the hidden advertising controversy, the option to restore your image through donation also opens up.
■ 10,000 Followers, and Starting a Brand
Once your total followers exceed 10,000, the "Start a Brand" event opens. You personally determine the category, products, production quantity (MOQ), and pricing strategy, and then take on the challenge of your first live commerce broadcast.
The visual effect of the counter frantically rising as orders flood in is one of the most thrilling moments in this game.
■ Broadcast Invitations: A Crisis and an Opportunity
As your follower count grows, offers for broadcast appearances begin to come in. Different options await depending on the genre, such as variety reality shows or mukbang specials, and if you get caught in the "Devil's Editing" phase, your image can be turned upside down in an instant. This is a special event available only in the high-follower tier.
■ Rankings and Collaborations
Compete with other players in rankings, and propose or accept collaborations to exchange buffs that boost each other's followers. Although it is a solo game, you can always feel the presence of other creators.
■ Play for Free
The game is designed so that you can reach every stage without making any payments. Paid items are used to skip waiting times and repetitive tasks, and for items where the outcome depends on probability, the probability is displayed on the purchase screen.
How far can you go starting from your room?
Start your channel, your brand, now.
From niche selection to brand launch, an influencer growth simulation starting from the comfort of your home