ELARA

Digital Vision Co

About this app

ELARA brings beauty, skincare and health shopping together with guidance tailored to you.

Explore skincare, makeup, hair care, fragrance, personal care and wellness products from brands available in Iraq. Compare prices, discover live offers and shop in Iraqi dinars.

ELARA AI helps you:
• Explore visible skin concerns with a photo-based skin analysis.
• See a clear report and build a morning and evening routine.
• Find products matched to your preferences and add routine products to your bag.
• Ask questions about skincare products and ingredients.
• Preview makeup looks with live virtual try-on.

Shop with more confidence:
• Search across brands and products in Arabic, Kurdish and English.
• Browse new arrivals, offers and personalised recommendations.
• Choose from available payment methods at checkout.
• Track orders and manage your ELARA Rewards.

Skin analysis is for cosmetic guidance and does not diagnose or treat medical conditions. Results can vary with lighting and photo quality. For medical concerns, speak with a qualified healthcare professional.

What’s new

Welcome to a new ELARA.

• A fresh, faster shopping experience with a new ELARA design.
• Smarter ELARA AI skin insights and personalised routines.
• Discover products that fit your skin and shop your routine in fewer steps.
• Try makeup looks live before you choose.
• Easier search, clearer offers, and a smoother checkout.
• Improved Arabic and Kurdish layouts across the app.