Optimised for the iPhone5 and iPad3 with multi-touch screen system and also designed for the Android operating system, the new app which Foscarini has just launched - with captivating and emotional graphics and extremely user-friendly - allows users to insert lamps in rooms and settings which are caught on camera each time or picked from an archive of pictures. Available on the Apple Store and Play Store the new iFoscarini app is a very effective tool that is extremely simple to use. After a very short (8”) introductory video, which is in keeping with the Foscarini style and mood, the camera immediately starts up, overlapped by the transparent multi-touch screen and all the information required to use the app. From the main menu, which immediately opens, the user can take a picture and choose the category of lamps to insert, selecting from table, floor, suspension, ceiling, wall or outdoor. Once the chosen model has been selected, the user can have fun - simply by touching the screen - and modify it: the picture can be moved to any point in the screen, it can be enlarged or minimised, mirrored or turned 360 degrees and repositioned in the chosen setting. In the menu, a superimposed bar will appear containing some technical details of the chosen lamp and a series of active links to more information and details. At the end, a window will open for the user to share immediately the contents generated by sending an e-mail to his/her contacts or using the main social media. With Facebook, the contents can be shared using the hashtag with the name of the lamp and of the iFoscarini app, with Twitter the contents can be shared by inserting them in the main conversation topics by mentioning "foscarinilamps” whereas with Instagram, users can have fun swapping pictures modified through the use of the various filters available. The main purpose, as for any respectable app, is to fuel user generated content (UGC) on the web.