Frida: AI CRM for Outlook

Meyer Technologies

In-app purchases

About this app

Frida is a CRM for Outlook and Microsoft 365 for small B2B businesses where the person who sells also delivers. Frida reads your email conversations, detects sales opportunities, creates contacts and deals, and keeps your overview updated — with no data entry. Reply drafts are written in your own voice, and you always approve before anything is sent.

HOW IT WORKS
- Connect your Outlook or Microsoft 365 account
- Frida reads your customer emails and builds your dealboard automatically
- You approve replies and follow-ups — Frida never sends anything on its own

YOUR SALES, IN ONE PLACE
- Deals are created and updated from your real email conversations
- Stages follow the conversation: Frida moves clear steps forward and suggests the rest for your approval — won and lost are always your call
- Contacts are created automatically with full history

REPLIES IN YOUR VOICE
- Reply drafts in your tone, with the whole thread as context
- On Personal and Pro, Frida can also use your own sources — FAQs, documents and your website — once you turn them on
- You read, edit and approve — every time

FOLLOW-UPS THAT DON'T SLIP
- Frida spots quotes without a reply and prepares a friendly follow-up
- Frida knows your meetings from your Outlook calendar, so replies and deals take them into account
- A short briefing before customer meetings with the latest topics and the deal's status

YOUR DATA
- GDPR-compliant processing — hosted in the EU, with disclosed sub-processors
- View and delete your data at any time
- Built in Denmark

GET STARTED
- 14-day free trial — no credit card, no commitment
- Requires an Outlook or Microsoft 365 account

Frida is for small B2B businesses of 1–10 people: consultants, advisers, small IT consultancies and technical advisers who keep track of quotes today with flags, folders, a spreadsheet or memory. If you are a sales team with quotas and forecasts, or your orders run in a job management system, other tools fit better.

Terms of Use: https://app.fridaapp.io/terms
Privacy Policy: https://app.fridaapp.io/privacy


A NEW OVERVIEW OF YOUR DEALS
Court shows who wrote last on each deal. Drag a deal across the net to open a reply — you write and send it yourself.
Trail brings together the conversation history for each deal.
The week overview shows the last seven days and can now be collapsed. The app remembers your choice.

What’s new

Fix: you are no longer logged out unexpectedly

• When the app was unlocked or you signed in with fingerprint or face unlock, Frida could in some cases log you out on all your devices. This is fixed.