Honest About

Transparency Initiative

About this app

Honest About Ingredients™ is the revolutionary app that puts you in control of your nutrition! Look up thousands of food ingredients in real-time and finally get clear, easy-to-understand answers about what's actually in your food and why. Stop guessing! Stop deciphering chemistry jargon!


With Honest About Ingredients™, you get straightforward facts so you can make confident, informed choices about food ingredients:


Scan & Know: Instantly scan any text to identify ingredients, what they are, and what they do.
The Full Picture: Learn if an ingredient supports safety, nutrition, texture or is added purely for taste or color.
No Jargon: Get plain-language explanations you can trust.
Go Deep (If You Want To): Explore the scientific details, government approvals, and FDA standards behind every ingredient.


Take the guesswork out of your grocery run. Download Honest About Ingredients™ today and eat with confidence!