HeyAurora is the smart inbox for Instagram creators and businesses. Stop drowning in DMs — let AI organize your messages into clear categories like Sales, Support, Fans, Collaborations, Press, and more, so you never miss what matters.
Your DMs, finally organized: HeyAurora connects to your Instagram account and automatically classifies every incoming message using AI. No more scrolling through hundreds of unread DMs trying to find that one customer inquiry or brand deal. Each message lands in the right category, ready for you or your team to respond.
Built for teams: Invite your team and assign specific categories to each member. Your sales person only sees Sales messages. Your community manager handles Fans. Your assistant deals with Press inquiries. Everyone stays focused, nothing falls through the cracks. Roles include Owner, Manager, and Member — each with granular permissions.
Respond faster, together: See who on your team responded to what, track response times, and make sure every message gets a reply. Your customers and followers get faster, more professional responses — and you get your time back.
Key features:
- AI-powered DM categorization (Sales, Support, Fans, Personal, Collaborations, Press, Suppliers, Recruitment, Spam)
- Team collaboration with roles and per-category permissions
- Real-time shared inbox with team activity tracking
- Direct Instagram integration with verified account support
- Response time analytics and team performance metrics
- Clean, fast dark-mode interface designed for high-volume accounts
Who is HeyAurora for?
- Instagram creators managing brand partnerships and fan messages
- E-commerce businesses handling sales inquiries via DMs
- Agencies managing multiple client accounts
- Anyone whose Instagram inbox is out of control
Pricing: Start with a 7-day free trial. After that, HeyAurora is $29/month. Cancel anytime. Payments are securely processed via Stripe.
Privacy first: HeyAurora only accesses your Instagram DMs with your explicit permission. We never post on your behalf, and your data is encrypted in transit and at rest.