스마트e라이프

흥국생명보험주식회사

About this app

“The field is the answer.”
By improving the problems in the current system received at the insurance business site, and transforming it into a smartphone-specialized system in line with the trend of the IT environment,
The "Smart e-Life" system has been newly opened.

1. Sales base aspect
We have established a smartphone closing type sales system.
“One-Stop Process” from customer registration to subscription
We have secured business continuity leading to "Customer Registration -> Subscription Design -> Mobile Subscription Complete" led by the designer.

2. Aspects of the technical environment
We have prepared an "all-round user environment" that does not distinguish between Web and App.
The service is provided regardless of the mobile OS to enhance usability for cross and GA users.

3. UI/UX Aspects
The latest trends and Heungguk guides are reflected.
Reflecting the latest characteristics of the financial sector and design trends in the IT industry,
Heungkuk's own brand identity and unity were achieved by applying the style guide of Heungkuk Family Mobile.

4. Non-face-to-face competitiveness
We minimized restrictions on site and strengthened non-face-to-face services.
We have created an environment that is not limited by time, place, and device by reducing the feeling of reluctance to work by using your own smartphone.
In addition, we strengthened our sales routes in a non-face-to-face environment by introducing new video consultations, electronic business cards, and mobile-only content provision services.

5. Convenience aspect
The menu has been reorganized and authentication methods have been diversified.
We improved user convenience by regrouping dispersed tasks into the same menu according to attributes and introducing various authentication methods such as "Kakao Pay, PASS, simple/biometric authentication, etc."

What’s new

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