夫婦でもひとりでも。夫婦仲セルフケア｜hokuma(ほくま)

hokuma

About this app

Newly released in Spring 2026.

A self-care app for couples, hokuma, that lets you casually learn tips for marital harmony based on psychological research,
to help you continue to love your family.

70% of couples drift apart after childbirth. (*1)

They just don't know what to do.

We deliver psychological knowledge to deepen your understanding of your spouse,
in a relaxed, conversational style.

◆Features◆1
[Read Psychology Columns]
Based on a vast amount of data, from harmonious marriages to families on the brink of divorce, you can read psychological tips for improving your marital relationship.

--
I'm anxious and constantly checking social media... but I'm tired of being swayed by individual opinions...
Our columns are evidence-based, carefully examining the content of each paper and specialized book, so you can gain knowledge with confidence.

--

◆Features◆2
[Create Your Own Couple's Instruction Manual]

You can become aware of the values ​​and desires that each spouse cherishes.

Even when using the app together is difficult, it's designed to be enjoyable, allowing you to input information by yourself, ask your partner, or use it as your own personal discovery tool.

-- Misunderstandings are bound to happen when you spend a lot of time together.
If you understand yourself and your partner well at that time,
you'll be able to organize your thoughts and ask yourself,
"What do I really want?"
"What does my partner value?"

◆Feature◆3
【Create your own list of insights】
Things you notice tend to get forgotten if you don't reflect on them.

You can create a list of things you noticed after reading the columns and things you want to try.

-- During busy periods like childcare or work, you might forget things you've taken the time to input... A simple and easy-to-understand list of insights for busy dads and moms.

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◆Feature◆4
【Reflect on gratitude and hard work】
Record "thank you" and "I did my best" anytime,
supporting the habit of focusing on the good in yourself and those around you.

-- It can be used like a gratitude journal or a journaling app.

It helps you make habits the characteristics seen in happy marriages.

--
◆Features◆
・There's no hurdle of having to do it together as a couple; you can start it alone.
・Content that supports the emotional changes during pregnancy, postpartum, and childcare.
・Even those who are too busy with childcare or work to read books can read it in less than 1/100th of the time it takes to read a book.
・It incorporates ideas from family psychology, couples therapy, and many other psychology genres into everyday life. Although the content is professional, it can be absorbed in a relaxed way, like a conversation with a friend.

◆Recommended for those who:◆
・Want to cherish their relationship with their spouse.
・Want to maintain the happy relationship of newlyweds.
・Feel a slight disconnect in communication with their partner.
・Are starting to wonder why they got married.
・Don't really want a divorce, or are looking for a way to avoid divorce. I want to find...
* I'm confused by the changes in my feelings during pregnancy and postpartum.
* I tend to bear postpartum mental health issues and parenting fatigue alone.
* I often feel irritable and anxious.
* I'm looking for what's best for my child as a parent.
* I've never seen a harmonious couple, so I'm not confident I can be like that.
* I want to re-examine my relationship as a couple/marriage from a psychological perspective.
* I'm not good at keeping diaries or records, but I want to organize my feelings on a whim.
* I want to develop a positive habit like a gratitude journal.
* I'm satisfied with input, but the reality doesn't change much.
* I'm exhausted from being swayed by social media and various information.

◆My thoughts on this app◆
When you feel uneasy in your relationship as a couple, you've probably already done enough to improve things like schedule sharing and task management.
But isn't the true ideal to be a couple/family that feels secure not just physically, but emotionally?
This app is designed to help couples and partners become aware of the emotional distance that can easily form during the major life stages of pregnancy, childbirth, postpartum, and childcare.

During pregnancy, the postpartum period, and once childcare begins, even if a couple's relationship isn't necessarily failing, many people feel a sense of "somehow drifting apart," "feeling misunderstood," and "wanting to be understood."

Amid the emotional ups and downs of postpartum life and the fatigue of childcare, it's easy to put your own feelings on the back burner or reduce communication with your partner.

This isn't unusual; many couples experience this.

This app, based on psychological insights into marital relationships and couple psychology, aims to provide an opportunity to gently re-examine your daily life.

It doesn't impose a "perfect marriage" or "how a family should be."

At your own pace, while cherishing your own feelings, you can gradually become kinder to yourself and your partner. That's the goal of this app.

*1 Reference: John M. Gottman & Nann Silver (authors), Hideaki Matsuura (translator) (2000) The Seven Principles for a Successful Marriage