夫婦で、ひとりで、夫婦仲を心理学で整える|産後も楽に-ほくま

hokuma

About this app

Released in Spring 2026.

A self-care app for couples, hokuma, offering relaxed insights into marital relationships based on psychological research, to help you continue loving your family.

70% of couples drift apart after childbirth. (*1)
Neither you nor your partner is at fault.
You just don't know what to do.

We deliver psychological knowledge to deepen your understanding of your marriage in a relaxed, conversational style, like chatting with a friend.

◆Features◆1
[Daily Psychology Columns]
Based on a vast amount of data, from harmonious marriages to families on the brink of divorce, you can read psychological tips to improve your relationship.

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I'm anxious and constantly checking social media... but I'm exhausted from being swayed by individual opinions...
Our columns are evidence-based, carefully examining the content of research papers and specialized books, so you can gain knowledge with confidence.

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◆Feature◆2
[Create a User Manual for Couples]
This app helps couples understand each other's values ​​and desires.
Even when using the app together is difficult, it's designed to be enjoyable, allowing you to input information by asking your partner or using it for your own self-discovery.

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Misunderstandings are bound to occur when you spend a lot of time together.
If you understand yourself and your partner well at that time,
you'll be able to organize your thoughts and ask yourself, "What do I really want?"
"What does my partner value?"

◆Feature◆3
[Create Your Own List of Discoveries]
Things you notice tend to get forgotten if you don't reflect on them.
You can create a list of things you noticed after reading the columns and things you want to try.

-- During busy periods of childcare or work, you might forget things you've taken the time to input... This easy-to-understand list of discoveries is perfect for busy dads and moms.

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◆Features◆4
【Reflect on gratitude and hard work】
You can record "thank you" and "I did my best" anytime,
supporting the habit of focusing on the good in yourself and those around you.

-- It can be used like a gratitude diary or journaling app.

It helps you cultivate habits that are common in happy marriages.

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◆Features◆
- No pressure to do it together as a couple; you can start it alone.
- Content that supports the emotional changes during pregnancy, postpartum, and childcare.
- Even those too busy with childcare or work to read books can read it in less than 1/100th of the time it takes to read a book.
- It incorporates ideas from family psychology, couples therapy, and many other psychology genres into everyday life. Despite being specialized content, it can be absorbed in a relaxed way, like a conversation with a friend.

◆Recommended for those who:◆
- Want to cherish their relationship with their spouse.
- Want to maintain the happy relationship of newlyweds.
- Feel a slight disconnect in communication with their partner.
- Have started to wonder why they got married.
- Don't really want a divorce, or are looking for a way to avoid divorce. I want to find...
* I'm confused by the changes in my feelings during pregnancy and postpartum.
* I tend to bear postpartum mental health issues and parenting fatigue alone.
* I often feel irritable and anxious.
* I'm looking for what's best for my child as a parent.
* I've never seen a harmonious couple, so I'm not confident I can be like that.
* I want to re-examine my relationship as a couple/marriage from a psychological perspective.
* I'm not good at keeping diaries or records, but I want to organize my feelings on a whim.
* I want to develop a positive habit like a gratitude journal.
* I'm satisfied with input, but the reality doesn't change much.
* I'm exhausted from being swayed by social media and various information.

◆My thoughts on this app◆
When you feel uneasy in your relationship as a couple, you've probably already done enough to improve things like schedule sharing and task management.
But isn't the true ideal to be a couple/family that feels secure not just physically, but emotionally?
This app is designed to help couples and partners become aware of the emotional distance that can easily form during the major life stages of pregnancy, childbirth, postpartum, and childcare.

During pregnancy, the postpartum period, and once childcare begins, even if a couple's relationship isn't necessarily failing, many people feel a sense of "somehow drifting apart," "feeling misunderstood," and "wanting to be understood."

Amid the emotional ups and downs of postpartum life and the fatigue of childcare, it's easy to put your own feelings on the back burner or reduce communication with your partner.

This isn't unusual; many couples experience this.

This app, based on psychological insights into marital relationships and couple psychology, aims to provide an opportunity to gently re-examine your daily life.

It doesn't impose a "perfect marriage" or "how a family should be."

At your own pace, while cherishing your own feelings, you can gradually become kinder to yourself and your partner. That's the goal of this app.

*1 Reference: John M. Gottman & Nann Silver (authors), Hideaki Matsuura (translator) (2000) The Seven Principles for a Successful Marriage

What’s new

軽微な修正を行いました。