Brand Builder Lab

Tangram Tech

In-app purchases

About this app

Build a brand in less time and money!

Get the brand strategy and branding help, inspiration, and knowledge you need to cut through the noise with the Brand Builder Lab app, the new #1 app on brand building.

Whether your brand is a product, service, organization, group, or an individual, having a strong brand starts with a simple strategy that guides growth opportunities.

Stay connected to the newest resources, research, and tips for individuals and teams at all levels including entrepreneurs, executives, marketers, and students in business strategy, brand management, marketing, design, user experience, public relations, and beyond.

If you or your organization uses design thinking, agile tools, lean canvas, human-centered design, or business canvas, then use our one-page brand canvas to strengthen your business growth strategy.

Five most popular features among members:

1 | cut branding time and money down with comprehensive brand-building guides and tips:

🔑 download our “13-Step QuickStart Guide”


2 | focus on the five brand-building moments that matter most to accelerate your brand growth:

🔑 access short educational tutorials, popular articles, and resources including databases, reports, and interactive websites


3 | download interactive documents to outline your brand quickly and clearly

🔑 access member-only portal for exclusive downloadable templates to get you started


4 | get answers to popular questions as you build your brand to get unstuck and stay on a growth path:

🔑 access member-only answers to 50+ questions related to branding, design, behavioral science, and communication


5 | learn from other brands like yours and get inspired by fast-growing brands:

🔑 access exclusive research, case studies, webinars, and trivia games


Create, reboot, or evolve your personal brand with the tips. Continue your professional development through learning and development.

Now includes interactive documents that can be edited, saved, and shared in Adobe:

* Quickstart Brand Worksheet
* 13-Step Quickstart Brand Guide
* Brand Workbook
* Case Studies
* Tips

Documents take 15 - 90 minutes to review and/or complete.

Exclusive research, content, and webinars for members. Free guest account.

Make, create, and build a brand.

Access resources including:
* brand archetypes (i.e., brand personality) guides and articles
* brand style guides from the world’s largest companies
* popular voices in brand building to follow in blogs, social media, podcasts, and video
* interactive websites to help build your brand strategy with tools and examples
* curated book list for brand building topics including behavioral science, design, systems-thinking, and purpose

Members can access over 50 case studies and 40 tips, to help build a brand with the tools that are most relevant.

Ratings and reviews

I bet my brand for 15 years for it about 22 days