In the wake of RadioVivaFm, "the radio on the move" in 2000, thanks to the collaboration of profiqua a pool of people (Marco Vivenzi, Marco Simonetti Massolini Paul and Gigi Benetton) was born Sempreviva, a radio station to a listening target between 25 and 55, that is for adults fond of the great Italian and international hits that have made the history of music in the 70s, 80s, 90s, and 2000.
For this immortelle has a format of great music alone, 24 hours 24 with the most famous so-called radio-hits "evergreen", interrupted every fifteen minutes from one of the hits of the moment called "Hit Today".
As for the information of immortelle, every hour on the half hour are broadcast the news of "Info 30", from 8.30 am to 21.30 until the evening.
The soft night of immortelle is called "BluNotte": from 22:00 to 02:00 only slow songs joke or an elegant rhythmic that distinguishes them.
The birth of immortelle represented and still represents today radiovivafm the opportunity to offer a pleasant alternative to even a more attentive public to information (national and local) and more interested in artists who over the years have been able to leave an impression with their music. Of course, all this taking the listener also updated on the Italian and international music news.