Through ComercioMálaga.TV, merchants can access digital tools that allow them to create and share promotional videos, interviews, live broadcasts of events and product demonstrations. In addition, the platform offers specialized training in digital marketing, e-commerce and online sales strategies, helping to improve the competitiveness of local businesses in an increasingly digitalized market.
One of the main objectives of this initiative is to promote the Open Shopping Centers in the province of Malaga, strategic commercial spaces that combine traditional offerings with digital innovation. Through exclusive reports and interactive content, ComercioMálaga.TV shows the diversity and richness of these spaces, promoting local commerce and encouraging shopping tourism in the city.