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About this app

i of the Elephant lets you report where ivory is being illicitly sold. It makes it easy for you to take action against the most urgent threat to elephant survival – the illegal trade in ivory - and be part of the solution!

Every day another 60 elephants are killed for jewelry and other ornaments. Demand for ivory has skyrocketed, sending poaching rates soaring. Although the United States has banned the international trade in ivory, we are currently the second-largest ivory market in the world – behind only China.

Our goal is to compel sellers to be more responsible and enable consumers to choose environmentally conscious stores. Reports and images submitted may also be reported to wildlife authorities for investigation. i of the Elephant is a community action tool to tackle illegal ivory trade and gives you the power to make a positive difference. Without our help, elephants in the wild could be extinct in our lifetimes.


- Report where ivory is being sold in your community

- See reports people have made on our map

- Take photos of any suspected illegal ivory

- Learn more about the ivory trade

- Share the app and get your friends involved
Updated on
Jan 2, 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Location, Personal info, and Photos and videos
Data is encrypted in transit

What's new

Functionality Improvements