TradeWay: Trade marketing execution in the palm of your field team's hand.
TradeWay is the promoter's app: it transforms every visit to the point of sale into reliable data, with georeferenced check-in, photo auditing, and data collection that works even without internet. From sell-in to sell-out, the field operation is visible in real time.
WHAT THE PROMOTER DOES IN THE APP
• Daily itinerary — prioritized visits, with address and status.
• Georeferenced check-in — presence confirmed by geofence, with time and coordinates.
• Photographic audit — dated and georeferenced photo of the gondola, with AI validation.
• Price and stockout data collection — recorded per product on the visit; resending does not duplicate the reading.
• Works offline — the data enters a queue and automatically moves up when the connection returns. Nothing is lost in the field.
• Goals and ranking — track your performance in real time.
• Messages — receive alerts and instructions from the team.
MADE TO BE TRUSTED
• Fake location detection (anti-fake GPS).
• Each photo and check-in is linked to the store and the person who visited — auditable evidence.
• Customer data belongs to the customer and is handled in accordance with the LGPD (Brazilian General Data Protection Law).
WHO IT'S FOR
Field teams in trade marketing, merchandising, and point-of-sale execution — consumer goods, pharmaceutical, brewery, construction materials, and distributor industries.
TradeWay Promotor is the field endpoint of the TradeWay platform, a SaaS of AI agents for trade marketing. Managers monitor coverage, stockouts, share of shelf, budget, and recommendations on the web dashboard.
Access by invitation from your team. TradeWay is a product of Axedro Tecnologia LTDA.
Itinerary for visits, georeferenced check-in, and POS audit for promoters.