Kalmula was born after 5 years of experience in Estonian cemeteries and thanks to Kalmula founder Gerli Palg's unwavering belief that Estonian cemeteries need transparent and honest service providers. Having built a brand loved by customers, Gratitude Services, whose journey unfortunately ended in 2023 after delivering Christmas wreaths and candles, the soul was left with a gnawing emptiness - there are many people in need of help everywhere, both in Estonia and around the world. And so it happened that grateful and lovely customers gave us the strength to move forward despite the difficulties we experienced. There was also much to be proud of about thousands of well-groomed graves and the modernization of the cemetery sector.