Principle Companion

Tribe AI

About this app

Imagine having a leadership mentor who draws on some of the greatest thinkers of all time — and is available the moment you need it. That's Principle Companion.

Principle Companion is built on the principles of human progress — ideas proven across centuries to help individuals, organizations, and societies flourish. In a world of constant change, these principles remain constant. They've guided Koch Inc. through sixty years of transformation — and now Charles and Chase Koch share them in their new book Becoming a Principle-Driven Leader: 41 Principles to Build an Enduring Business.

This app complements the book by eliminating the distance between knowing principles and applying them to real situations.

SOLVE

A people challenge. A tough decision. A strategy question. Bring your problem the same way you would with a mentor — in your own words, even out loud — and leave with the right next step and the reason it's the right one.

PRACTICE

Close the gap between who you are today and who you can become. Over time, Principle Companion learns where you've been and where you're growing — so every conversation builds on the last.

PRINCIPLES

The 41 principles are drawn from thinkers like Hayek, Maslow, Sowell, and Frankl — ideas that shaped how we understand human flourishing. Explore each one and see how it relates to others. Any one of them can be applied to a challenge you're working through right now.

New to principled thinking? It meets you there. Already deep in your practice? It challenges you further. The more you return, the sharper it gets.

Principle Companion is free. No subscriptions. No ads. Just a leadership mentor for anyone ready to be all that they can be.

What’s new

Fix for issue with Sign in with Magic Link