HUED is the leading innovation and service design consultancy in Saudi Arabia. We design inspiring experiences, driven by a strong creative drive and a commitment to positive change through the integration of art, creativity, design, and innovation. Since 2013, we have designed over 200 unique services and customer journeys, developed more than 50 applications and digital platforms, established six state-of-the-art innovation labs equipped with the latest technologies to foster creativity and solve complex challenges, and organized over 50 innovation and design thinking hackathons to spread innovation and creativity throughout the Kingdom. We are a team of artists, designers, creators, and innovators united in our mission to create more happiness in Saudi Arabia.