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Mixed Place

About this game

An interactive IKEA game app based on augmented reality (AR) technology that allows users to participate in a search and play mission that takes place throughout stores
During the activity, users are asked to use their device's camera to locate virtual elements that appear in the physical space of the store. The app guides users between different stations throughout the store and allows them to perform tasks, locate virtual elements, and earn points based on their performance.
The experience combines the physical space with digital content that appears on the device's screen using AR technology
During the game, users can track their score and complete all stages of the activity. At the end of the game, the user is shown the score they achieved based on their performance.
The activity takes place in IKEA stores during operating hours and requires the user to move around the physical space of the store and use the device's camera to identify and interact with the digital elements.