This book includes a variety of articles that cover many important marketing points in a simple and smooth manner. The book is not specialized in a specific marketing field or points. It is a mixture of definitions, ideas, strategies, and new and innovative marketing methods, supported by realistic examples that you see and touch in your daily life. As you read this book, you move between successive marketing parts, starting with general articles about marketing, its principles and trends, then we move on to marketing strategies and secrets, then you find yourself in front of modern marketing terms and concepts, then you find in the end the book concludes its marketing meal with cases and ideas for international companies