mediaTRUST

Instytut Monitorowania Mediów S.A.

About this app

If you already use mediaTRUST monitoring for your company or brand and have access to the platform, the mediaTRUST app is perfect for you! Now you can check media appearances directly in your phone.

Would you like to be connected to your product or industry discussions before you even get to your computer? With the mediaTRUST app you will have faster access to monitoring results and, consequently, you can react quickly, including for social media, if such a need arises.

With the mediaTRUST app you can even listen to the articles!

Do you like podcasts and audio books? Do you sometimes need a break from long hours of reading on the computer screen at work? With the mediaTRUST application you don't have to read all the monitored materials - you can also listen to them! It is only necessary to activate the LISTEN option that accompanies a certain material.

Potential image crisis? With the mediaTRUST app, you'll be the first to know!

Just activate PUSH alerts and you will immediately find out what is happening in the media - directly in your smartphone. mediaTRUST app will alert you if there are new appearances in social media, on internet pages, in print media or on radio or television stations.

You can manage your media results right here and right now

You can immediately react to social media discussions, share the results of your communication activity with your colleagues and prevent PR crises. You can also share the monitored materials using other communication applications on your phone.

See and you already know...

Thanks to the color coding of the titles, you are immediately informed about the feeling of the monitored materials. Those colored in green are positive, those in black are neutral, and those in red contain a negative context with reference to the monitored keywords.

You immediately know the value of each appearance!

At the same time, in the main image of the mediaTRUST application, you can check the Advertising Equivalent Value (AVE) for each material. This indicates the monetary value of an article or piece of news, what would have been paid if that material had been an advertisement in the same format. You are also informed about the audience, which is the number of potential contacts of the material.

Analysis of the results in the Analytical Module of the mediaTRUST application

With the help of the application you can control the current evolution of PR communication – using simple graphs you can check the number and AVE of the materials in the directories, for a week, a month or for a customized interval, but also the distribution of the materials according to their sentiment.

What’s new

Îmbunătățiri și optimizări ale performanței pentru o experiență de utilizator mai fluidă.